The Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.rouge-vape.shoplightspeed.com (the ‘‘website’).
PERSONAL INFORMATION WE COLLECT
When you visit the website, we automatically collect certain information about your device, including information about your web browser, your IP address, your time zone, and some of the cookies installed on your device. In addition, as you browse the website, we collect information about the individual web pages or products you visit, the websites or search terms that referred you to the website, and information about how you interact with the website. We refer to this automatically collected information as ‘‘Device Information’’.
We collect information about devices using the following technologies:
- ‘‘Cookies’’ are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.
- ‘‘Log files’’ track actions on the website and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and time stamps.
- ‘‘Web beacons’’, ‘‘tags’’, and ‘‘pixels’’ are electronic files used to record information about how you browse the site.
In addition, when you make a purchase or attempt to make a purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information, e-mail address and phone number. We refer to this information as ‘‘Order Information’’.
When we refer to ‘‘Personal information’’ in this Privacy Policy, we mean both device information and order information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the order information we collect generally to fulfill all orders placed through the website (including processing your payment information, arranging shipping and providing invoices and/or order confirmations). In addition, we use this order information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When you comply with the preferences you have shared with us, provide you with information or advertisements relating to our products or services.
We use the device information we collect to help us detect potential risks and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analyses of how our customers navigate and interact with the website, and to evaluate the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Lightspeed to power our online store – you can find out more about how Lightspeed uses your personal information here: https://www.lightspeedhq.com/legal/privacy-policy/.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or otherwise protect our rights.
DO NOT TRACK
Please note that we do not modify our website’s data collection and usage practices when we see a ‘‘Do Not Track’’ signal from your browser.
DATE RETENTION
When you place and order on the site, we will retain your order information for our records unless and until you ask us to delete that information.
CHANGES
We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have any questions, or if you would like to file a complaint, please contact us by e-mail at  [email protected].